“Such concepts are simple, but not easy,”

Relax. Look around. Make a call.

Don’t fight stress. Embrace it. Turn it on itself. Use it to make yourself sharper and more alert. Use it to make you think and learn and get better and smarter and more effective. Use the stress to make you a better you.

For leaders, the humility to admit and own mistakes and develop a plan to overcome them is essential to success. The best leaders are not driven by ego or personal agendas. They are simply focused on the mission and how best to accomplish it.

In the business world, and in life, there are inherent complexities. It is critical to keep plans and communication simple.

When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate. When setting expectations, no matter what has been said or written, if substandard performance is accepted and no one is held accountable.

The only meaningful measure for a leader is whether the team succeeds or fails.

As a leader, it is up to you to explain the bigger picture to him—and to all your front line leaders. That is a critical component of leadership

Extreme Ownership. Leaders must own everything in their world. There is no one else to blame.

When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate.

After all, there can be no leadership where there is no team.

Good leaders don’t make excuses.

As a leader, you have to balance the dichotomy, to be resolute where it matters but never inflexible and uncompromising on matters of little importance to the overall good of the team and the strategic mission.

Leaders must accept total responsibility, own problems that inhibit performance, and develop solutions to those problems.

leadership is the single greatest factor in any team’s performance.

Once people stop making excuses, stop blaming others, and take ownership of everything in their lives, they are compelled to take action to solve their problems.

There are no bad units, only bad officers. This captures the essence of what Extreme Ownership is all about.

The easiest way to kill a cult is to make that cult accessible.

One can easily make the mistake to lose yourself – incompletely.

It is easy, retrospectively, to endow one’s youth with a false precocity or a false innocence; to tamper with the dates marking one’s stature on the edge of the door.

What is easy is seldom excellent.

A circle cannot fill a triangle, so neither can the whole world, if it were to be compassed, the heart of man; a man may as easily fill a chest with grace as the heart with gold. The air fills not the body, neither doth money the covetous mind of man.

The best Maxim I know in this life is, to drink your Coffee when you can, and when you cannot, to be easy without it.

I’ve always been able to get inside a song really easily, and if it’s my song, I can make it seem honest.

Pregnancy was probably the best and the hardest thing I’ll ever go through. I know for a lot of women, it can be wonderful and relatively easy.