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A mission statement tells your troops what you are doing.

Jocko Willink

Plans and orders must be communicated in a manner that is simple, clear, and concise. Everyone
JOCKO WILLINK

Planning Simplicity
All animals, including humans, need to see the connection between action and consequence in order to learn or react appropriately.
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Action Animal Connection Human Learning
If the plan is simple enough, everyone understands it, which means each person can rapidly adjust and modify what he or she is doing. If the plan is too complex, the team can’t make rapid adjustments to it, because there is no baseline understanding of it.
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Planning Simplicity Team Understand
Staying ahead of the curve prevents a leader from being overwhelmed when pressure is applied and enables greater decisiveness.
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Decision Force Greatness Leadership Stay
All elements within the greater team are crucial and must work together to accomplish the mission, mutually supporting one another for that singular purpose.
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Accomplishment Greatness Support Team Togetherness
But we can’t ever think we are too good to fail or that our enemies are not capable, deadly, and eager to exploit our weaknesses. We must never get complacent. This is where controlling the ego is most important.
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Control Enemy Failure Goodness Important Thinking
The infamous they.
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Famous One Liner
Our freedom to operate and maneuver had increased substantially through disciplined procedures. Discipline equals freedom.
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Discipline Equality Freedom Ourselves
A mission statement tells your troops what you are doing.
JOCKO WILLINK

Team Yourself
As a leader, it is up to you to explain the bigger picture to him—and to all your front line leaders. That is a critical component of leadership
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Explanation Leadership Photograpgh
The only meaningful measure for a leader is whether the team succeeds or fails.
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Failure Success Team
There is no growth in the comfort zone.
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Comfortable Growth One Liner
Leaders must always operate with the understanding that they are part of something greater than themselves and their own personal interests.
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Greatness Leadership Understand
Take care of your gear and your gear will take care of you.
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Care Material
Is this what I want to be? This? Is this all I’ve got—is this everything I can give? Is this going to be my life? Do I accept that?
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Acceptance Generosity Life Myself Philosophy
People do not follow robots.
JOCKO WILLINK

People Technology

A mission statement tells your troops what you are doing.

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A mission statement tells your troops what you are doing.

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