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A mission statement tells your troops what you are doing.

Jocko Willink

In the business world, and in life, there are inherent complexities. It is critical to keep plans and communication simple.
JOCKO WILLINK

Business Life Simplicity World
Trust is not blindly given. It must be built over time.
JOCKO WILLINK

Time Trust
In the SEAL Teams, the bond of our brotherhood is our strongest weapon. If you take that away from us, we lose our most important quality as a team.
JOCKO WILLINK

Important Lose Quality Relationship Strong Team Weapon
Staying ahead of the curve prevents a leader from being overwhelmed when pressure is applied and enables greater decisiveness.
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Decision Force Greatness Leadership Stay
Leadership isn’t one person leading a team. It is a group of leaders working together, up and down the chain of command, to lead.
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Leadership Person Team Togetherness
More than a decade of continuous war and tough combat operations in Iraq and Afghanistan gave birth to a new generation of leaders in the ranks of America’s fighting forces.
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Born Fight Force Leadership Tough War
And the more you build your will by doing hard things, the stronger your will becomes.
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Strong Willing Yourself
Don’t fight stress. Embrace it. Turn it on itself. Use it to make yourself sharper and more alert. Use it to make you think and learn and get better and smarter and more effective. Use the stress to make you a better you.
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Fight Learning Thinking
But we can’t ever think we are too good to fail or that our enemies are not capable, deadly, and eager to exploit our weaknesses. We must never get complacent. This is where controlling the ego is most important.
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Control Enemy Failure Goodness Important Thinking
Good leaders are rare; bad leaders are common.
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Bad Goodness Leadership
Remember to keep your ego in check. Don’t judge people.
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Judgement People Remember Yourself
I had to take ownership of everything that went wrong. Despite the tremendous blow to my reputation and to my ego, it was the right thing to do—the only thing to do. I
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Myself Reputation Responsibility Right Time
Good leaders don’t make excuses.
JOCKO WILLINK

Goodness Leadership One Liner
Cover and Move, Simple, Prioritize and Execute, and Decentralized Command.
JOCKO WILLINK

Act Simplicity
Waiting for the 100 percent right and certain solution leads to delay, indecision, and an inability to execute.
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Ability Action Decision Right Wait
Extreme Ownership. Leaders must own everything in their world. There is no one else to blame.
JOCKO WILLINK

Blame Leadership World

A mission statement tells your troops what you are doing.

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A mission statement tells your troops what you are doing.

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