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A mission statement tells your troops what you are doing.

Jocko Willink

It’s not what you preach, it’s what you tolerate.
JOCKO WILLINK

Deep Tolerance Yourself
So how can a leader become great if they lack the natural characteristics necessary to lead? The answer is simple: a good leader builds a great team that counterbalances their weaknesses.
JOCKO WILLINK

Greatness Leadership Necessary Simplicity Team Weakness
The focus must always be on how to best accomplish the mission.
JOCKO WILLINK

Accomplishment Best Focus
In order to convince and inspire others to follow and accomplish a mission, a leader must be a true believer in the mission.
JOCKO WILLINK

Accomplishment Believe Inspirational Leadership True
There is no growth in the comfort zone.
JOCKO WILLINK

Comfortable Growth One Liner
Good leaders are rare; bad leaders are common.
JOCKO WILLINK

Bad Goodness Leadership
Calm but not robotic, logical but not devoid of emotions.
JOCKO WILLINK

Emotional Logic Technology
Discipline equals freedom.
JOCKO WILLINK

Discipline Equality Freedom One Liner
You have to BE VIGILANT. You have to be ON GUARD. You have to HOLD THE LINE on the seemingly insignificant little things— things that shouldn’t matter—but that do.
JOCKO WILLINK

Importance Worth Yourself
Don’t try to plan for every contingency. Doing so will only overburden you and weigh you down so that you cannot quickly maneuver.
JOCKO WILLINK

Quick Try Willing Yourself
And the more you build your will by doing hard things, the stronger your will becomes.
JOCKO WILLINK

Strong Willing Yourself
In the business world, and in life, there are inherent complexities. It is critical to keep plans and communication simple.
JOCKO WILLINK

Business Life Simplicity World
Establishing an effective and repeatable planning process is critical to the success of any team.
JOCKO WILLINK

Establishment Planning Success Team
Departments and groups within the team must break down silos, depend on each other and understand who depends on them.
JOCKO WILLINK

Break Independent Team Understand
Motivation is fickle. It comes and goes.
JOCKO WILLINK

Motivational One Liner
In the SEAL Teams, the bond of our brotherhood is our strongest weapon. If you take that away from us, we lose our most important quality as a team.
JOCKO WILLINK

Important Lose Quality Relationship Strong Team Weapon

A mission statement tells your troops what you are doing.

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A mission statement tells your troops what you are doing.

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