Focusing on the customer makes a company more resilient.
JEFF BEZOSAny business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.
More Jeff Bezos Quotes
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Our point of view is we will sell more if we help people make purchasing decisions.
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People who are right most of the time are people who change their minds often.
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If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
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If you think about the long term then you can really make good life decisions that you won’t regret later.
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If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
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I’m going to go do this crazy thing. I’m going to start this company selling books online.
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Be proud of your choices, not your gifts.
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I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.
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There’ll always be serendipity involved in discovery.
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Invention requires a long-term willingness to be misunderstood.
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Go to bed early and wake up early. The morning hours are good.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.
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If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.
JEFF BEZOS