I’d rather interview 50 people and not hire anyone than hire the wrong person.
JEFF BEZOZI knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.
More Jeff Bezos Quotes
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Every new thing creates two new questions and two new opportunities.
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We are our choices. Build yourself a great story.
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It’s not an experiment if you know it’s going to work.
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Determine what your customers need, and work backwards.
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You don’t want to negotiate the price of simple things you buy every day.
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Advertising is the price you pay for unremakable thinking.
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You know, we love stories and we love narrative; we love to get lost in an author’s world.
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Cultures aren’t so much planned as they evolve from that early set of people.
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The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.
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I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
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If you can’t feed a team with two pizzas, it’s too large.
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
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Failure comes part and parcel with invention. It’s not optional.
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Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.
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If you think about the long term then you can really make good life decisions that you won’t regret later.
JEFF BEZOZ