Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.
JEFF BEZOZMarket leadership can translate directly to higher revenue, higher profitability, greater capital velocity and correspondingly stronger returns on invested capital.
More Jeff Bezos Quotes
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Our point of view is we will sell more if we help people make purchasing decisions.
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We can’t be in survival mode. We have to be in growth mode.
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If you double the number of experiments you do per year you’re going to double your inventiveness.
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We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
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Maintain a firm grasp of the obvious at all times.
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E-mail has some magical ability to turn off the politeness gene in a human being.
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Obsess about customers, not competitors.
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Work hard, have fun and make history.
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I think if people read more, that is a better world.
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If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
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Determine what your customers need, and work backwards.
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Invention requires a long-term willingness to be misunderstood.
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I don’t want to use my creative energy on somebody else’s user interface.
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Will you be clever at the expense of others, or will you be kind?
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If you have a business model that relies on customers being misinformed, you better start working on changing your business model.
JEFF BEZOZ