If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.
JEFF BEZOSWe’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
More Jeff Bezos Quotes
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Your brand is what other people say about you when you’re not in the room.
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Advertising is the price you pay for unremakable thinking.
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The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
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Invention requires a long-term willingness to be misunderstood.
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You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.
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A company shouldn’t get addicted to being shiny, because shiny doesn’t last.
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Work hard, have fun and make history.
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To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.
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I try to spend my time on areas that I think are important for the future, and where I think I can add value.
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If you don’t understand the details of your business you are going to fail.
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My view is there’s no bad time to innovate.
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Teachers, who are really good create that environment where you can be very satisfied by the process of learning.
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In the end, we are our choices.
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You don’t want to negotiate the price of simple things you buy every day.
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What’s dangerous is not to evolve.
JEFF BEZOZ