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We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.

Jeff Bezos

What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.
JEFF BEZOS

Against Business Change Complain Future Strategy World
If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
JEFF BEZOZ

Business Customer Eventually Forever Irrelevant Need Young
It is very difficult to get people to focus on the most important things when you’re in boom times.
JEFF BEZOZ

Business Difficult Focus People Success Time
If you have a business model that relies on customers being misinformed, you better start working on changing your business model.
JEFF BEZOZ

Business Change Customer Misfortune Start Work
In the end, we are our choices.
JEFF BEZOZ

Choice Deep Inspirational One Liner
We change our tools and then our tools change us.
JEFF BEZOZ

Business Change Tool
Position yourself with something that captures your curiosity, something that you’re missionary about.
JEFF BEZOZ

Business Capture Curiosity Mission Passion Position Yourself
The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.
JEFF BEZOZ

Business Customer Need Service Work
Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
JEFF BEZOS

Amount Business Company Money Percentage
Obsess about customers, not competitors.
JEFF BEZOS

Business Competitor Customer Obsess
Your brand is formed primarily, not by what your company says about itself, but what the company does.
JEFF BEZOZ

Brand Business Company
I’m going to go do this crazy thing. I’m going to start this company selling books online.
JEFF BEZOZ

Book Business Company Crazy Internet Start
Life’s too short to hang out with people who aren’t resourceful.
JEFF BEZOZ

Business Hangout Inspirational Life People Resource
Cleverness is a gift, kindness is a choice.
JEFF BEZOS

Choice Clever Gift Kindness One Liner
It’s time to go back to the Moon, this time to stay.
JEFF BEZOZ

Moon Stay Time
Do something you’re very passionate about, and don’t try to chase what is kind of the “hot passion” of the day.
JEFF BEZOZ

Chase Entrepreneur Motivational Passion Passionate

We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.

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We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.

Related Topics

Popular Authors

More Jeff Bezos Quotes