Determine what your customers need, and work backwards.
JEFF BEZOZWe’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
More Jeff Bezos Quotes
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Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
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The human brain is an incredible pattern-matching machine.
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Invention is by its very nature disruptive. If you want to be understood at all times, then don’t do anything new.
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Do something you’re very passionate about, and don’t try to chase what is kind of the “hot passion” of the day.
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Every new thing creates two new questions and two new opportunities.
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I think if people read more, that is a better world.
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I’d rather interview 50 people and not hire anyone than hire the wrong person.
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A company shouldn’t get addicted to being shiny, because shiny doesn’t last.
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We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
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To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.
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If we think long term, we can accomplish things that we couldn’t otherwise accomplish.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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I’m going to go do this crazy thing. I’m going to start this company selling books online.
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If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.
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If you never want to be criticized, for goodness sake don’t do anything new.
JEFF BEZOZ







