Risk more than others think safe.
HOWARD SCHULTZDon’t be threatened by people smarter than you.
More Howard Schultz Quotes
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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Who wants a dream that’s near-fetched?
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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People around the world, they want the authentic Starbucks experience.
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Always challenge the old ways.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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Success is the by-product when you work toward the target.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
HOWARD SCHULTZ