I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
HOWARD SCHULTZI think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
More Howard Schultz Quotes
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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Success is empty if you arrive at the finish line alone.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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If you want to achieve widespread impact and lasting value, be bold.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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My passion. My commitment. This is the most important thing in my life other than my family.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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A great business has to have a conscience. You have to know who you are and who you are not.
HOWARD SCHULTZ






