But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
HOWARD SCHULTZI think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
More Howard Schultz Quotes
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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Always challenge the old ways.
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A great business has to have a conscience. You have to know who you are and who you are not.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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Sometimes you have to create the thing you want to be part of.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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People around the world, they want the authentic Starbucks experience.
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I can’t imagine a day without coffee. I can’t imagine!
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Success is something that has to be earned every day.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
HOWARD SCHULTZ