At an early age, my mother gave me this feeling that anything is possible, and I believe that.
HOWARD SCHULTZI think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
More Howard Schultz Quotes
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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Who wants a dream that’s near-fetched?
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Don’t be threatened by people smarter than you.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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Risk more than others think safe.
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At its core, I believe leadership is about instilling confidence in others.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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Always challenge the old ways.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
HOWARD SCHULTZ






