The quality of our thinking will determine the quality of our future.
EDWARD DE BONOAs competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
More Edward de Bono Quotes
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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
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Complexity means distracted effort. Simplicity means focused effort.
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This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
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Creativity gives the possibility of some sort of achievement to everyone.
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Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
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The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
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A memory is what is left when something happens and does not completely unhappen.
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If you do not design the future, someone or something else will design it for you.
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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
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Unhappiness is best defined as the difference between our talents and our expectations.
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
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The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
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One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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An idea that is developed and put into action is more important than an idea that exists only as an idea.
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