A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
EDWARD DE BONOAs competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
More Edward de Bono Quotes
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America is not just a country, it’s an idea.
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The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
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The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
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If you wait for opportunities to occur, you will be one of the crowd.
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it.
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The awful thing is that you can never be aware of what you are not aware of.
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Most people are put off science because maths is the gateway and they can’t handle it. What we should be teaching is operational maths because, in general, the maths we need to carry out science is pretty straightforward.
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There is no doubt that creativity is the most important human resource of all.
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The power of a car is separate from the way the car is driven.
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
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Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
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Humor is by far the most significant activity of the human brain.
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Argument is meant to reveal the truth, not to create it.
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If you never change your mind, why have one?
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Complexity creates confusion, simplicity focus.
EDWARD DE BONO






