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To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.

Edward de Bono

The winner is the chef who takes the same ingredients as everyone else and produces the best results.
EDWARD DE BONO

Best Chef Ingredient Result Win
Creativity can be learned like basketball, which does not mean we will all be NBA stars.
EDWARD DE BONO

Creativity Learning Level
Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
EDWARD DE BONO

Drive Intelligence People Poor Thinking
Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
EDWARD DE BONO

Logic Mistake Thinking
You can analyse the past, but you have to design the future.
EDWARD DE BONO

Analysis Design Future Past Yourself
Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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Creativity Ideas Nurture Practice Talent Thinking
In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.
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Aesthetic Art Criteria Emotional Expression Reason World
The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.
EDWARD DE BONO

God Music Recognition Run
My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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Fight Lesson Listening Teaching Thinking Time
A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
EDWARD DE BONO

Attempt Complete Discussion Ego Explore Genuine Subject
America is not just a country, it’s an idea.
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Country Idea One Liner
A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
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Character Discover Ideas Intuition Solution
The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
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Acceptance Concept Logic Rejection Selection Thinking
The image that concerns most people is the reflection they see in other people’s minds.
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Image Mindset People Reflection
Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
EDWARD DE BONO

Company Competition Death Focus Thrive Ultimate
Although feelings are not supposed to intrude on business discussions, they do anyway – we just disguise them as logic.
EDWARD DE BONO

Business Discussion Feeling Logic

To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.

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To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.

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