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Traditional thinking is all about “what is” Future thinking will also need to be about what can be.

Edward de Bono

A memory is what is left when something happens and does not completely unhappen.
EDWARD DE BONO

Complete Memories
A good design is not a democratic consensus.
EDWARD DE BONO

Democracy Goodness One Liner
They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
EDWARD DE BONO

Creativity Enjoyment Ideas Thinking
Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
EDWARD DE BONO

Attention Deal Mental Energy Necessary Simplicity Time
The purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
EDWARD DE BONO

Absorb Art Perception Purpose Reflection Value
Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
EDWARD DE BONO

Analysis Debate Description Education Society Tradition
If you never change your mind, why have one?
EDWARD DE BONO

Change Mindset Oneself Yourself
An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
EDWARD DE BONO

Attention Expert Ignorance Judgement Pay Success
The analysis of data will not by itself produce new ideas.
EDWARD DE BONO

Analysis Data Ideas Production
The Church has its problems, but the older I get, the more comfort I find there.
EDWARD DE BONO

Comfort Finding Myself Old Problem
We still seek to solve conflicts with ‘judgement’ instead of designing the way forwards.
EDWARD DE BONO

Design Judgement Seek
Creativity can be learned like basketball, which does not mean we will all be NBA stars.
EDWARD DE BONO

Creativity Learning Level
The mind can only see what it is prepared to see.
EDWARD DE BONO

Mindset Preparation See
Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
EDWARD DE BONO

Creativity Information Mathematics Process Thinking
Happiness is for those who don’t really need it. So I can live without happiness.
EDWARD DE BONO

Happiness Live Myself Need
You cannot look in a new direction by looking harder in the same direction.
EDWARD DE BONO

Direction Hard Yourself

Traditional thinking is all about “what is” Future thinking will also need to be about what can be.

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Traditional thinking is all about “what is” Future thinking will also need to be about what can be.

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Popular Authors

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