I’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.
EDWARD DE BONOI do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it.
More Edward de Bono Quotes
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People should realize we’re jerks just like them.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
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Maybe the social value of truth is as a destination – so long as we do not assume we have arrived there.
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Perception is real even when it is not reality.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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The effective thinker treats arrogance as the major sin of thinking.
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Traditional thinking is all about “what is” Future thinking will also need to be about what can be.
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In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
EDWARD DE BONO






