Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
EDWARD DE BONOArgument is meant to reveal the truth, not to create it.
More Edward de Bono Quotes
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Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
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Perception is real even when it is not reality.
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
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Child mortality since 2000 is down by 2.65 million a year. That’s a rate of 7,256 children’s lives saved each day. It drives me nuts that most people don’t seem to know this news.
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The image that concerns most people is the reflection they see in other people’s minds.
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The quality of our thinking will determine the quality of our future.
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Unhappiness is best defined as the difference between our talents and our expectations.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.
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To deal with future we have to deal with possibilities. Analysis will only tell us what is.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
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Creativity is a great motivator because it mades people interested in what they are doing.
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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
EDWARD DE BONO