Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
EDWARD DE BONOArgument is meant to reveal the truth, not to create it.
More Edward de Bono Quotes
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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Mock the devil, and he will flee from thee.
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Effectiveness without values is a tool without a purpose.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
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A good design is not a democratic consensus.
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Traditional thinking is all about “what is” Future thinking will also need to be about what can be.
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If you wait for opportunities to occur, you will be one of the crowd.
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
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Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
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Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
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To me, a faith in Jesus Christ that is not aligned with the poor it’s nothing.
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Creativity is a great motivator because it mades people interested in what they are doing.
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Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways.
EDWARD DE BONO