Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
EDWARD DE BONOCreativity and lateral thinking have exactly the same basis as humour.
More Edward de Bono Quotes
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Child mortality since 2000 is down by 2.65 million a year. That’s a rate of 7,256 children’s lives saved each day. It drives me nuts that most people don’t seem to know this news.
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Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
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You cannot dig a hole in a different place by digging the same hole deeper.
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The awful thing is that you can never be aware of what you are not aware of.
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Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
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Effectiveness without values is a tool without a purpose.
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Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
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Humor is by far the most significant activity of the human brain.
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Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
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Simplicity before understanding is simplistic; simplicity after understanding is simple.
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Maybe the social value of truth is as a destination – so long as we do not assume we have arrived there.
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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We still seek to solve conflicts with ‘judgement’ instead of designing the way forwards.
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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
EDWARD DE BONO