Logic will never change emotion or perception.
EDWARD DE BONOCreativity and lateral thinking have exactly the same basis as humour.
More Edward de Bono Quotes
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Most people are put off science because maths is the gateway and they can’t handle it. What we should be teaching is operational maths because, in general, the maths we need to carry out science is pretty straightforward.
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Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
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Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways.
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Creativity can be learned like basketball, which does not mean we will all be NBA stars.
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Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
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A memory is what is left when something happens and does not completely unhappen.
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The power of a car is separate from the way the car is driven.
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I know it aches, how your heart it breaks. You can only take so much. Walk on.
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Although feelings are not supposed to intrude on business discussions, they do anyway – we just disguise them as logic.
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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If you do not design the future, someone or something else will design it for you.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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You cannot look in a new direction by looking harder in the same direction.
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We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
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You can’t dig a different hole by digging the same one deeper.
EDWARD DE BONO