We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
EDWARD DE BONOWe need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
EDWARD DE BONOWe may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
EDWARD DE BONOMost of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
EDWARD DE BONOA good design is not a democratic consensus.
EDWARD DE BONOTraditional thinking is all about “what is” Future thinking will also need to be about what can be.
EDWARD DE BONOA characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
EDWARD DE BONOOur existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
EDWARD DE BONOOnce a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
EDWARD DE BONORemoving the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
EDWARD DE BONOWhat the joke displays is a switch in perception. This is important in changing the way we think.
EDWARD DE BONOMost executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
EDWARD DE BONOComplexity creates confusion, simplicity focus.
EDWARD DE BONOOpportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
EDWARD DE BONOSome people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways.
EDWARD DE BONOLogic will never change emotion or perception.
EDWARD DE BONOStudies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
EDWARD DE BONO