Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
EDWARD DE BONOTo deal with future we have to deal with possibilities. Analysis will only tell us what is.
More Edward de Bono Quotes
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This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
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Don’t criticise a hypothesis, come up with a better one.
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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Argument is meant to reveal the truth, not to create it.
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Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
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The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
EDWARD DE BONO -
A good design is not a democratic consensus.
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Creativity gives hope that there can be a worthwhile idea.
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
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Creativity is a great motivator because it mades people interested in what they are doing.
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Humor is by far the most significant activity of the human brain.
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Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
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The power of a car is separate from the way the car is driven.
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Perception is real even when it is not reality.
EDWARD DE BONO