The winner is the chef who takes the same ingredients as everyone else and produces the best results.
EDWARD DE BONOWe need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
More Edward de Bono Quotes
-
-
A memory is what is left when something happens and does not completely unhappen.
EDWARD DE BONO -
You cannot dig a hole in a different place by digging the same hole deeper.
EDWARD DE BONO -
Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
EDWARD DE BONO -
A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
EDWARD DE BONO -
People should realize we’re jerks just like them.
EDWARD DE BONO -
The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
EDWARD DE BONO -
You can analyse the past, but you have to design the future.
EDWARD DE BONO -
Logic will never change emotion or perception.
EDWARD DE BONO -
Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
EDWARD DE BONO -
If you wait for opportunities to occur, you will be one of the crowd.
EDWARD DE BONO -
Don’t criticise a hypothesis, come up with a better one.
EDWARD DE BONO -
Complexity creates confusion, simplicity focus.
EDWARD DE BONO -
The mind can only see what it is prepared to see.
EDWARD DE BONO -
Do we have the will to make poverty history?
EDWARD DE BONO -
Traditional thinking is all about “what is” Future thinking will also need to be about what can be.
EDWARD DE BONO