Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
EDWARD DE BONOWe need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
More Edward de Bono Quotes
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
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Creativity makes life more fun and more interesting.
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We do not make very full value of the opportunities provided by technology because we prefer critical to constructive thinking, argument to design.
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People should realize we’re jerks just like them.
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Traditional thinking is all about “what is” Future thinking will also need to be about what can be.
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
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Mock the devil, and he will flee from thee.
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In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
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We still seek to solve conflicts with ‘judgement’ instead of designing the way forwards.
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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You can’t dig a different hole by digging the same one deeper.
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I’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.
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There’s a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don’t have to think, you just have to get more information – gets very dangerous.
EDWARD DE BONO