The quality of our thinking will determine the quality of our future.
EDWARD DE BONOYou cannot look in a new direction by looking harder in the same direction.
More Edward de Bono Quotes
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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The winner is the chef who takes the same ingredients as everyone else and produces the best results.
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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
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To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.
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Child mortality since 2000 is down by 2.65 million a year. That’s a rate of 7,256 children’s lives saved each day. It drives me nuts that most people don’t seem to know this news.
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Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
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The analysis of data will not by itself produce new ideas.
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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
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Creativity gives hope that there can be a worthwhile idea.
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
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The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.
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To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
EDWARD DE BONO