We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITAEvery action analysed and every responsibility assigned by an organisation chart.
More Akio Morita Quotes
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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Without an organisation that can work together, sometimes over a very long period.
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But make sure you don’t make the same mistake twice.
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An enemy of innovation could be your own sales force.
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We treat employees as a member of the family.
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When I find an employee who turns out to be wrong for the job,
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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