Employees are not guilty; why should they suffer?
AKIO MORITAEvery action analysed and every responsibility assigned by an organisation chart.
More Akio Morita Quotes
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The best example of this was the Apollo project in the United States.
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If you don’t want Japan to buy it, don’t sell it.
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A company will get nowhere if all of the thinking is left to management.
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You can be totally rational with a machine.
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Without an organisation that can work together, sometimes over a very long period.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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Curiosity is the key to creativity.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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The public does not know what is possible. We do.
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In the long run, no matter how good or successful you are or how clever or crafty.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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