It’s difficult to see new projects to fruition.
AKIO MORITAEvery action analysed and every responsibility assigned by an organisation chart.
More Akio Morita Quotes
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I feel it is my fault because I made the decision to hire him.
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Without an organisation that can work together, sometimes over a very long period.
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Never break another man’s rice bowl.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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Don’t do market research.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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America looks 10 minutes ahead; Japan looks 10 years.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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The public does not know what is possible. We do.
AKIO MORITA