(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
AKIO MORITAManagement of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
More Akio Morita Quotes
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Every action analysed and every responsibility assigned by an organisation chart.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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You can be totally rational with a machine.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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It has run consistently about 6 percent of sales at Sony – and in service.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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In the United States businessmen often do not trust their colleagues.
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My solution to the problem of unleashing creativity is always to set up a target.
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The best example of this was the Apollo project in the United States.
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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The public does not know what is possible. We do.
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The only sure thing is that in business there are no sure things.
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A company will get nowhere if all of the thinking is left to management.
AKIO MORITA