If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
AKIO MORITAIf we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
AKIO MORITAAmenities are not of great concern to management in Japan.
AKIO MORITAA company will get nowhere if all of the thinking is left to management.
AKIO MORITAI consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITAThere are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITAI often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
AKIO MORITAIn the long run, no matter how good or successful you are or how clever or crafty.
AKIO MORITAI believe people work for satisfaction.
AKIO MORITAI believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
AKIO MORITAJapanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
AKIO MORITAAn enemy of innovation could be your own sales force.
AKIO MORITAFrom a management standpoint, it is very important to know how to unleash people’s inborn creativity.
AKIO MORITAThe important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
AKIO MORITADon’t do market research.
AKIO MORITAWithout an organisation that can work together, sometimes over a very long period.
AKIO MORITAYour business and its future are in the hands of the people you hire.
AKIO MORITA