Don’t do market research.
AKIO MORITAThe important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
More Akio Morita Quotes
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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We treat employees as a member of the family.
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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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When I find an employee who turns out to be wrong for the job,
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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My concept is that anybody has creative ability, but very few people know how to use it.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
AKIO MORITA