There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
AKIO MORITAThe important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
More Akio Morita Quotes
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If you don’t want Japan to buy it, don’t sell it.
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When I find an employee who turns out to be wrong for the job,
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You can be totally rational with a machine.
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I feel it is my fault because I made the decision to hire him.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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Amenities are not of great concern to management in Japan.
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The best example of this was the Apollo project in the United States.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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Your business and its future are in the hands of the people you hire.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
AKIO MORITA






