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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.

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The best example of this was the Apollo project in the United States.
AKIO MORITA

Apollo Best Example Project United States
My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITA

Always Creativity Problem Solution Target United States
Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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Company Constant Deal Engineer Giving Important Industrial Job Management Target
People need money, but they also want to be happy in their work and proud of it.
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Happy Money Need People Proud Work
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
AKIO MORITA

Believe Country Creativity Equipment Funding Good Government Laboratory Latest Way
A company will get nowhere if all of the thinking is left to management.
AKIO MORITA

Company Left Manage Nowhere Think
My concept is that anybody has creative ability, but very few people know how to use it.
AKIO MORITA

Ability Anybody Concept Creative Few People Use
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
AKIO MORITA

Asset Cash Future Gain Important Profit
I believe people work for satisfaction.
AKIO MORITA

Believe People Satisfaction Work
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
AKIO MORITA

Always Company Employee Facility Made Meet Single Trying
My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
AKIO MORITA

Bureaucracy Chief Constant Curiosoty Drive Formal Job People School System
All you need is the best product in the world, the most efficient production in the world and global marketing.
AKIO MORITA

Efficient Global Marketing Need Product Production World
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust
I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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Believe Big Compensate Mistake Money Person Think Work
The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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Bonus Company Executive Fate Frivolities Huge Money Share Throw Worker
It has run consistently about 6 percent of sales at Sony – and in service.
AKIO MORITA

Consistently Percent Run Sale Service Six Sony

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