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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.

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Corporation Create Employee Family Fate Feeling Manage Same Share

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
AKIO MORITA

Company Executive Leadership Necessary Personnel Quality Show Thing Way
If management take the risk of hiring them, we have to take the responsibility for them.
AKIO MORITA

Hiring Management Responsible Risk Take
It’s difficult to see new projects to fruition.
AKIO MORITA

Difficult Fruition New Project
There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
AKIO MORITA

Company Ingredient Responsible Secret Success
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
AKIO MORITA

Course Development Hawl Long Mean Profit Research Running Short
We treat employees as a member of the family.
AKIO MORITA

Employee Leadership Member Relationship Responsibility Trust
If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
AKIO MORITA

Another Colleague Company Competitor Frequent Peace Tomorrow Trust
People need money, but they also want to be happy in their work and proud of it.
AKIO MORITA

Happy Money Need People Proud Work
But if you work with people, sometimes logic often has to take a backseat to understanding.
AKIO MORITA

Backseat Creative Often People Sometimes Work Your
Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
AKIO MORITA

Country Create Creating Game Good Merger Money Moving Namely Play Treat
In the long run, no matter how good or successful you are or how clever or crafty.
AKIO MORITA

Clever Crafty Good Long Matter Run Successful
If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
AKIO MORITA

Company Employee Management Profit Recession Responsible Risk Sacrifice
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITA

Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust
A company will get nowhere if all of the thinking is left to management.
AKIO MORITA

Company Left Manage Nowhere Think
Every action analysed and every responsibility assigned by an organisation chart.
AKIO MORITA

Action Analyse Assigned Chart Every Organisation Responsibility
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITA

Advertise Bad Product Promotion Right Sustain Time

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