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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.

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Corporation Create Employee Family Fate Feeling Manage Same Share

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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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Believe Everybody Facility Impressive Office Posh Private Want Work
We all learn by imitating, as children, as students, as novices in the world of business.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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Amenities are not of great concern to management in Japan.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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Blame Cause Important Mistake Pin Somebody Thing View
Your business and its future are in the hands of the people you hire.
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Business Future Hand Hire People
There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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Company Ingredient Responsible Secret Success
But if you work with people, sometimes logic often has to take a backseat to understanding.
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Backseat Creative Often People Sometimes Work Your
If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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Company Employee Management Profit Recession Responsible Risk Sacrifice
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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Asset Cash Future Gain Important Profit
All you need is the best product in the world, the most efficient production in the world and global marketing.
AKIO MORITA

Efficient Global Marketing Need Product Production World
If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
AKIO MORITA

Always Best Convince Idea Leadership Life New Pass World
Employees are not guilty; why should they suffer?
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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Without an organisation that can work together, sometimes over a very long period.
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Fruition Long Organisation Period Sometimes Working Together

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