Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
AKIO MORITAI feel it is my fault because I made the decision to hire him.
More Akio Morita Quotes
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We treat employees as a member of the family.
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To have any one of these without the others is self defeating in business.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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My solution to the problem of unleashing creativity is always to set up a target.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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In the United States businessmen often do not trust their colleagues.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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My concept is that anybody has creative ability, but very few people know how to use it.
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Don’t do market research.
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But make sure you don’t make the same mistake twice.
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Amenities are not of great concern to management in Japan.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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If you don’t want Japan to buy it, don’t sell it.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
AKIO MORITA