Our plan is to lead the public with new products rather than ask them what kind of products they want.
AKIO MORITAI established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
More Akio Morita Quotes
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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Employees are not guilty; why should they suffer?
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In the United States businessmen often do not trust their colleagues.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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My solution to the problem of unleashing creativity is always to set up a target.
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I believe people work for satisfaction.
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An enemy of innovation could be your own sales force.
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It’s difficult to see new projects to fruition.
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It has run consistently about 6 percent of sales at Sony – and in service.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITA