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While the United States has been busy creating lawyers, we have been busier creating engineers.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

We all learn by imitating, as children, as students, as novices in the world of business.
AKIO MORITA

Business Children Growing Imitate Learn Novice Student Up World
The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
AKIO MORITA

Began Big Country Idea Impact Ironically Quality Virtual
We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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Capacity Come Condition Exercise Heart Person Spirit Teamwork Technological Together Try
To have any one of these without the others is self defeating in business.
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Any Business Defeat One Without
My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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Bureaucracy Chief Constant Curiosoty Drive Formal Job People School System
If we do our best and make efforts, a peaceful and great future will become ours without fail.
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Best Effort Fail Future Great Make Out Peaceful Succeed
The best example of this was the Apollo project in the United States.
AKIO MORITA

Apollo Best Example Project United States
Your business and its future are in the hands of the people you hire.
AKIO MORITA

Business Future Hand Hire People
Amenities are not of great concern to management in Japan.
AKIO MORITA

Concern Country Great Management
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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Advertise Bad Product Promotion Right Sustain Time
We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITA

Believe New Product Public Research
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust
I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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Believe Big Compensate Mistake Money Person Think Work
There are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITA

Creativity Market Plan Product Self Technology
But if you work with people, sometimes logic often has to take a backseat to understanding.
AKIO MORITA

Backseat Creative Often People Sometimes Work Your
And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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Ability Blend Grow Innate Learn Principle Up

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