Our plan is to lead the public with new products rather than ask them what kind of products they want.
AKIO MORITAWhile the United States has been busy creating lawyers, we have been busier creating engineers.
More Akio Morita Quotes
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People need money, but they also want to be happy in their work and proud of it.
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It has run consistently about 6 percent of sales at Sony – and in service.
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To have any one of these without the others is self defeating in business.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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Without an organisation that can work together, sometimes over a very long period.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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You can be totally rational with a machine.
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Amenities are not of great concern to management in Japan.
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The only sure thing is that in business there are no sure things.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
AKIO MORITA