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While the United States has been busy creating lawyers, we have been busier creating engineers.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITA

Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust
The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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Began Big Country Idea Impact Ironically Quality Virtual
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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Course Development Hawl Long Mean Profit Research Running Short
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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Believe Country Creativity Equipment Funding Good Government Laboratory Latest Way
We all learn by imitating, as children, as students, as novices in the world of business.
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Business Children Growing Imitate Learn Novice Student Up World
People need money, but they also want to be happy in their work and proud of it.
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Happy Money Need People Proud Work
The public does not know what is possible. We do.
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Business Do Doe Know Public
From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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Creative Creativity Important Inborn Management People Standpoint Unleash
My concept is that anybody has creative ability, but very few people know how to use it.
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Ability Anybody Concept Creative Few People Use
It has run consistently about 6 percent of sales at Sony – and in service.
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Consistently Percent Run Sale Service Six Sony
Employees are not guilty; why should they suffer?
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Employee Guilt Suffer Why
America looks 10 minutes ahead; Japan looks 10 years.
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Ahead Country Look Minute Ten Year
We don’t believe in market research for a new product unknown to the public. So we never do any.
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Believe New Product Public Research
If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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Company Employee Management Profit Recession Responsible Risk Sacrifice
Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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Company Constant Deal Engineer Giving Important Industrial Job Management Target
But make sure you don’t make the same mistake twice.
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Mistake Same Sure Twice

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