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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

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Employees are not guilty; why should they suffer?
AKIO MORITA

Employee Guilt Suffer Why
Don’t do market research.
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Make Research
It has run consistently about 6 percent of sales at Sony – and in service.
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Consistently Percent Run Sale Service Six Sony
A company will get nowhere if all of the thinking is left to management.
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Company Left Manage Nowhere Think
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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Company Employee Happy Healthy Job Keep Productive Want
Every action analysed and every responsibility assigned by an organisation chart.
AKIO MORITA

Action Analyse Assigned Chart Every Organisation Responsibility
My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITA

Always Creativity Problem Set Target Unreleased
I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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Believe Big Compensate Mistake Money Person Think Work
Our plan is to lead the public with new products rather than ask them what kind of products they want.
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Ask Kind Plan Product Public Rather Want
We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
AKIO MORITA

Believe Everybody Facility Impressive Office Posh Private Want Work
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
AKIO MORITA

Always Company Employee Facility Made Meet Single Trying
When I find an employee who turns out to be wrong for the job,
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Decision Employee Fault Job Turn Wrong
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
AKIO MORITA

Atmosphere Believe Discuss Growth Period Reason Remark Such
But if you work with people, sometimes logic often has to take a backseat to understanding.
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Backseat Creative Often People Sometimes Work Your
Without an organisation that can work together, sometimes over a very long period.
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Fruition Long Organisation Period Sometimes Working Together
While the United States has been busy creating lawyers, we have been busier creating engineers.
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Busier Busy Create Creating Engineer Lawyer

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