There are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITAAdvertising and promotion alone will not sustain a bad product or a product that is not right for the times.
More Akio Morita Quotes
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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An enemy of innovation could be your own sales force.
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I feel it is my fault because I made the decision to hire him.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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Your business and its future are in the hands of the people you hire.
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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
AKIO MORITA