We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
AKIO MORITAAdvertising and promotion alone will not sustain a bad product or a product that is not right for the times.
More Akio Morita Quotes
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I feel it is my fault because I made the decision to hire him.
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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Curiosity is the key to creativity.
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An enemy of innovation could be your own sales force.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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You can be totally rational with a machine.
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My solution to the problem of unleashing creativity is always to set up a target.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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To have any one of these without the others is self defeating in business.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
AKIO MORITA