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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

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Advertise Bad Product Promotion Right Sustain Time

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

I believe it is a big mistake to think that money is the only way to compensate a person for his work.
AKIO MORITA

Believe Big Compensate Mistake Money Person Think Work
The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
AKIO MORITA

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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
AKIO MORITA

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Without an organisation that can work together, sometimes over a very long period.
AKIO MORITA

Fruition Long Organisation Period Sometimes Working Together
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
AKIO MORITA

Always Company Employee Facility Made Meet Single Trying
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
AKIO MORITA

Course Development Hawl Long Mean Profit Research Running Short
But make sure you don’t make the same mistake twice.
AKIO MORITA

Mistake Same Sure Twice
Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
AKIO MORITA

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All you need is the best product in the world, the most efficient production in the world and global marketing.
AKIO MORITA

Efficient Global Marketing Need Product Production World
To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
AKIO MORITA

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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
AKIO MORITA

Break Country Different Market Need Something Through Weapon
If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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Always Best Convince Idea Leadership Life New Pass World
The best example of this was the Apollo project in the United States.
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Apollo Best Example Project United States
My concept is that anybody has creative ability, but very few people know how to use it.
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Ability Anybody Concept Creative Few People Use
A company will get nowhere if all of the thinking is left to management.
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Company Left Manage Nowhere Think
I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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Anybody Assistant Else Exact Job Mean Someone Trust Want

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