If every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.
AARON LEVIESometimes things are the way they are and can’t be changed, other times it’s because no one ever tried. Your job is to find the latter.
More Aaron Levie Quotes
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
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The most customer-centric organizations can answer any question by deciding what’s best for the customer, without ever having to ask.
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Sometimes things are the way they are and can’t be changed, other times it’s because no one ever tried. Your job is to find the latter.
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Startups live at the intersection of existential crisis and everything going perfectly great.
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If you’re waiting for encouragement from others, you’re doing it wrong. By the time people think an idea is good, it’s probably too late.
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My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.
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The chance of failure is almost always better than the guarantee of never knowing.
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Start with something simple and small, then expand over time. If people call it a ‘toy’ you’re definitely onto something.
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If people don’t think the odds are against you, you’re doing it wrong.
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When you’re doing something you’re passionate about, stress becomes a featurenot a bug.
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I think I’m the kind of person who would be very difficult to employ – I’m pretty annoying, but driven.
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Too little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.
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I think bad politics are incredibly dangerous, so it’s important to make sure that people are communicating well. Culture and morale are super important. It’s best to not force it, but let it happen organically and genuinely.
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We didn’t really start the company to go build an enterprise software company.
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Startups often win because it’s easier to see what comes next when you don’t have to worry about maintaining what came last.
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