Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
AARON LEVIESometimes things are the way they are and can’t be changed, other times it’s because no one ever tried. Your job is to find the latter.
More Aaron Levie Quotes
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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
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In the enterprise you want to start intentionally small.
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If there could’ve ever been a magical time to build an enterprise software company, now is absolutely that time.
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We’re enamored with the concept that there’s always a price. But sometimes, your goal is to build a great company, not sell it.
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Modularize, don’t customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
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Innovation in tech favors the naive and the stubborn. If you are too rational you won’t tackle problems that others once failed at.
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I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials …or enabling factors, is an environment that is about to change in a very significant way.
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
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Execute like there’s no tomorrow, strategize like there will be.
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
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I’m obsessed with speed. I’m always asking myself, ‘Why can’t we do things faster? Why can’t it happen more efficiently? Why is this requiring three meetings instead of one?’
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Sometimes things are the way they are and can’t be changed, other times it’s because no one ever tried. Your job is to find the latter.
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Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
AARON LEVIE