Any time where the delta b/w what is possible and how things work today is at its widest, that’s an opportunity to go build new technology.
AARON LEVIEI think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
More Aaron Levie Quotes
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Everything about the enterprise, and then by definition the software the enterprise uses has changed – just in the last 5 years.
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I’m certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices… because that business model is fundamental to the existence of the company.
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I think bad politics are incredibly dangerous, so it’s important to make sure that people are communicating well. Culture and morale are super important. It’s best to not force it, but let it happen organically and genuinely.
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Startups live at the intersection of existential crisis and everything going perfectly great.
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Go after the customers that are working in the future, but haven’t totally lost their minds.
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We didn’t really start the company to go build an enterprise software company.
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Sometimes things are the way they are and can’t be changed, other times it’s because no one ever tried. Your job is to find the latter.
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It’s unfortunate biologically we have to sleep.
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A lot of being productive personally is determined by how you organize your entire business. You can’t separate those two things.
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
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Innovation in tech favors the naive and the stubborn. If you are too rational you won’t tackle problems that others once failed at.
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You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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You can keep ‘consumer’ DNA at the center of your product. That will always mean that adoption is easier.
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
AARON LEVIE