The only way to avoid disruption is to constantly do what you would if you were just starting out.
AARON LEVIEYou can keep ‘consumer’ DNA at the center of your product. That will always mean that adoption is easier.
More Aaron Levie Quotes
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All we’re really doing is repeating technologies that were tried 10, 20, 30 years ago… it’s just that it was too expensive, too unusable, and we didn’t have the enabling technologies to make it possible.
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If there could’ve ever been a magical time to build an enterprise software company, now is absolutely that time.
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The benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.
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Start with the assumption that the best way to do something is not the way it’s being done right now.
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Better to be right about the trend and wrong about the implementation, than the other way around.
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials …or enabling factors, is an environment that is about to change in a very significant way.
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I think bad politics are incredibly dangerous, so it’s important to make sure that people are communicating well. Culture and morale are super important. It’s best to not force it, but let it happen organically and genuinely.
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You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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Everything about the enterprise, and then by definition the software the enterprise uses has changed – just in the last 5 years.
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In the enterprise you want to start intentionally small.
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We’re enamored with the concept that there’s always a price. But sometimes, your goal is to build a great company, not sell it.
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
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Start with something simple and small, then expand over time. If people call it a ‘toy’ you’re definitely onto something.
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Read these 3 books – Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
AARON LEVIE