Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
AARON LEVIEYou can keep ‘consumer’ DNA at the center of your product. That will always mean that adoption is easier.
More Aaron Levie Quotes
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Any time where the delta b/w what is possible and how things work today is at its widest, that’s an opportunity to go build new technology.
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Go after the customers that are working in the future, but haven’t totally lost their minds.
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Better to be too early and have to try again, than be too late and have to catch up.
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Everything about the enterprise, and then by definition the software the enterprise uses has changed – just in the last 5 years.
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials …or enabling factors, is an environment that is about to change in a very significant way.
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In a user lead model, users are bringing in their own technology… and you can build software then, around the user.
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Your product should sell itself, but that does not mean you don’t need salespeople.
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There’s a lot of pride that business owners have. It’s actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
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Innovation is hard because solving problems people didn’t know they had & building something no one needs look identical at first.
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In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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Companies have never won. You’re always either fighting for survival, or fighting for relevance.
AARON LEVIE