My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.
AARON LEVIEBetter to be right about the trend and wrong about the implementation, than the other way around.
More Aaron Levie Quotes
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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
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Listen to your customers, but don’t always build exactly what they’re telling you. This is a really key distinction around building enterprise software.
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Startups live at the intersection of existential crisis and everything going perfectly great.
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The only barrier to entry you can create is to consistently build a great product.
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Innovation in tech favors the naive and the stubborn. If you are too rational you won’t tackle problems that others once failed at.
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Start with the assumption that the best way to do something is not the way it’s being done right now.
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You intentionally start small, because you will not be able to compete with an incumbent… because the incumbent is always going to go for the full solution.
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Your product should sell itself, but that does not mean you don’t need salespeople.
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The most customer-centric organizations can answer any question by deciding what’s best for the customer, without ever having to ask.
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You can keep ‘consumer’ DNA at the center of your product. That will always mean that adoption is easier.
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I’m certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
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It’s unfortunate biologically we have to sleep.
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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
AARON LEVIE