“The best people want to work the big challenges.”

You need to get one thing done well, or else you don’t have permission to do anything else.

The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we’re a long, long way from that.

You may think using Google’s great, but I still think it’s terrible.

Technology should do the hard work so people can do the things that make them the happiest in life.

We have a mantra: don’t be evil, which is to do the best things we know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing.

If you’re not doing some things that are crazy, then you’re doing the wrong things.

Basically, our goal is to organize the world’s information and to make it universally accessible and useful.

We don’t have as many managers as we should, but we would rather have too few than too many.

We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.

Solving big problems is easier than solving little ones.

If we were motivated by money, we would have sold the company a long time ago and ended up on a beach.

As we go forward, I hope we’re going to continue to use technology to make really big differences in how people live and work.

Find the leverage in the world so you can be truly lazy.

I like to ask a lot of questions to my employees, to learn about what they do and how they do.

Deep knowledge from your manager goes a long way toward motivating you. And I have a pretty good capability for that.

Serving our end users is at the heart of what we do and remains our number one priority.

If you’re going through hell, keep going.

You treat people with respect, they tend to return the favor to the company.

You have to learn the rules of the game. And then you have to play better than anyone else.

I never took a day off in my twenties. Not one.

You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.

Country, Business, Company, Money, Globalization

Pray as if it’s up to God, work as if it’s up to you.

We look for people who are passionate about something. In a way, it almost doesn’t matter what you’re passionate about.