“The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we’re a long, long way from that.”

You treat people with respect, they tend to return the favor to the company.

The best people want to work the big challenges.

I can’t really comment on rumors.

It’s very hard to fail completely, if you aim high enough.

I would rather have people think we’re confused than let our competitors know what we’re going to do.

Too many rules stifle innovation.

If your business is static, you’re likely to have issues.

We chose it because we deal with huge amounts of data. Besides, it sounds really cool.

We should be building great things that don’t exist.

My goal is for Google to lead, not follow.

When a really great dream shows up, grab it!

You can make money doing evil.

I do think there is an important artistic component in what we do. As a technology company I’ve tried to really stress that.

You’re probably on the right track if you feel like a sidewalk worm during a rainstorm.

The “Be good” concept also comes up when we design our products. We want them to have positive social effects.

You don’t need to have a 100 person company to develop that idea.

Suffering is the essence of success!

We don’t know what the future holds, but we do know Who holds the future.

Identify your problems, but give your power and energy to solutions.

The place in which I’ll fit will not exist until I make it.

Opportunity is missed by most people because it is dressed in overalls and looks like work.

You can be sure of succeeding in your attacks if you only attack places which are undefended.

When a really great dream shows up, grab it!

Ten years from now you’ll laugh at whatever’s stressing you out today. So why not laugh now?