When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZUSo in war, the way is to avoid what is strong, and strike at what is weak.
More Sun Tzu Quotes
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Hence that general is skilful in attack whose opponent does not know what to defend; and he is skilful in defense whose opponent does not know what to attack.
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If he sends reinforcements everywhere, he will everywhere be weak.
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Even the finest sword plunged into salt water will eventually rust.
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Know yourself and you will win all battles
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Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.
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Never venture, never win!
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There are not more than five cardinal tastes, yet combinations of them yield more flavours than can ever be tasted.
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Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
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Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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Always mystify, mislead, and surprise the enemy if possible.
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In the midst of chaos, there is also opportunity.
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Pretend inferiority and encourage his arrogance.
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When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
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It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
SUN TZU