“We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.”

The best way to predict your future is to create it.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Success in the knowledge economy comes to those who know themselves – their strengths, their values, and how they best perform.

The purpose of business is to create and keep a customer.

Whenever you see a successful business, someone once made a courageous decision.

People who don’t take risks generally make about two big mistakes a year.

Keep your eye on the task, not on yourself. The task matters, and you are a servant.

It is more productive to convert an opportunity into results than to solve a problem – which only restores the equilibrium of yesterday.

The computer is a moron.

The most serious mistakes are not being made as a result of wrong answers. The true dangerous thing is asking the wrong question.

The one man to distrust, however, is the man who never makes a mistake, never commits a blunder, never fails in what he tries to do. He is either a phony, or he stays with the safe, the tried, and the trivial.

The less an organization has to do to produce results, the better it does its job.

A decision without an alternative is a desperate gambler’s throw.

By themselves, character and integrity do not accomplish anything. But their absence faults everything else. Here, therefore, is the one area where weakness is a disqualification by itself rather than a limitation on performance capacity and strength.

People in any organization are always attached to the obsolete – the things that should have worked but did not, the things that once were productive and no longer are.

There is only one valid definition of business purpose: to create a customer.

Not only should you not accept a prize. You should not try to deserve one either.

The difference between a tool and a machine is not capable of very precise distinction; nor is it necessary, in a popular explanation of those terms, to limit very strictly their acceptation.

When you finally accept that it’s OK not to have answers and it’s OK not to be perfect, you realize that feeling confused is a normal part of what it is to be a human being.

Today, the theory of evolution is an accepted fact for everyone but a fundamentalist minority, whose objections are based not on reasoning but on doctrinaire adherence to religious principles.

If life isn’t about human beings and living in harmony, then I don’t know what it’s about.

I agree that faith is essential to success in life, but I do not accept your definition of faith, i.e. belief in life after death.

Youth is certain what it rejects before it knows what it will accept.

I won’t admit or deny anything, makes me more interesting.