“You can make money doing evil.”

If you’re not doing some things that are crazy, then you’re doing the wrong things.

Basically, our goal is to organize the world’s information and to make it universally accessible and useful.

We don’t have as many managers as we should, but we would rather have too few than too many.

We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.

Solving big problems is easier than solving little ones.

If we were motivated by money, we would have sold the company a long time ago and ended up on a beach.

As we go forward, I hope we’re going to continue to use technology to make really big differences in how people live and work.

Find the leverage in the world so you can be truly lazy.

I like to ask a lot of questions to my employees, to learn about what they do and how they do.

Deep knowledge from your manager goes a long way toward motivating you. And I have a pretty good capability for that.

Serving our end users is at the heart of what we do and remains our number one priority.

If you have a product that’s really gaining a lot of usage, then it’s probably a good idea.

Being negative is not how we make progress, and the most important things are not zero sum.

Most people think companies are basically evil. They get a bad rap. And I think that’s somewhat correct.

Always work hard on something uncomfortably exciting.

You can be serious without a suit.

If you are born with fame, it is an accident. If you die with fame, it is an achievement.

When the why gets stronger, the how gets easier.

I like to ask a lot of questions to my employees, to learn about what they do and how they do.

Any product that needs a manual to work is broken.

If we are a good team and know what we want to do, one of us can defeat ten of them.

The two most powerful warriors are patience and time.

If there is disturbance in the camp, the general’s authority is weak.

Unless your work gives you trouble, it is no good.