As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
TOM PETERSForget loyalty. Or at least loyalty to one’s corporation. Try loyalty to your Rolodex-your network-instead.
More Tom Peters Quotes
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The worse things get, typically, the more they dig in their heels and defend yesterday’s turf.
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The workplace revolution that transformed the lives of blue-collar workers in the 1970s and 1980s is finally reaching the offices and cubicles of the white-collar workers.
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TRUST, not technology, is the issue of the decade.
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The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.
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Smile if it kills you. The physiology of smiling diffuses a lot of anger and angst. It makes your body and soul feel better.
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Make an extensive table of project ‘deliverables’. Label one column ‘as requested’. Create another column labeled ‘could be’. Make each ‘could be’ wild and woolly!
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Progress is mostly the product of rogues.
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It may be primarily property taxes in the case of a public library, or state taxes and tuition in the case of an academic library at a public university, but the funding sources of most libraries continue to have a strong geographic component.
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I still read quite a few printed books, but if something is available in digital format I do not print it before I read it.
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Divas do it, golfers do it, pilots do it, violists do it, sprinters do it, soldiers do it, surgeons do it, astronauts do it…only business people think it isn’t necessary to train.
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Leaders win through logistics. Vision, sure. Strategy, yes. But when you go to war, you need to have both toilet paper and bullets at the right place at the right time. In other words, you must win through superior logistics.
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The difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.
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Accept change as a friend. And don’t take yourself too seriously.
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Dot the i’s, cross the t’s, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.
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All business success rests on something labeled a sale, which at least momentarily weds company and customer.
TOM PETERS







