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Human nature is to need a map. If you’re brave enough to draw one, people will follow.

Seth Godin

Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests
Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
SETH GODIN

Art People Responsibility
Soon is not as good as now.
SETH GODIN

Good Management Now Soon Time
Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
SETH GODIN

Delight Jobs Promise
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
SETH GODIN

Competition Requirements Way
I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN

Delight Miserable Trying
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
You don’t launch a popular blog, you build one.
SETH GODIN

Blogs Laugh Popular
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
If failure is not an option, then neither is success.
SETH GODIN

Failure Option Success
Quit or be exceptional. Average is for losers.
SETH GODIN

Average Loser Quitting
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People

Human nature is to need a map. If you’re brave enough to draw one, people will follow.

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Human nature is to need a map. If you’re brave enough to draw one, people will follow.

Related Topics

Popular Authors

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