Playing safe is very risky.
SETH GODINHuman nature is to need a map. If you’re brave enough to draw one, people will follow.
More Seth Godin Quotes
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There’s no shortage of great ideas. There’s a shortage of execution.
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Finding new ways, more clever ways to interrupt people doesn’t work.
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Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
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Keep starting until you finish.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
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Why waste a sentence saying nothing?
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
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I define anxiety as experiencing failure in advance.
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Soon is not as good as now.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
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Facts are irrelevant. What matters is what the consumer believes.
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Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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Many people believe that great designers get great clients. It’s the other way around.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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If you can’t state your position in eight words, you don’t have a position.
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Be relentlessly generous, without focusing on when it will come back to you.
SETH GODIN