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I find digital content much easier and more rewarding to interact with on screen than printed on paper.

Tom Peters

Accept change as a friend. And don’t take yourself too seriously.
TOM PETERS

Accepting Change
Rewards should go to teams as a whole.
TOM PETERS

Rewards Should Teamwork
Momentum is a fragile force. Its worst enemy: procrastination. Its best friend: a deadline (think Election Day). Implication no. 1 (and there is no no. 2): Get to work! NOW!
TOM PETERS

Enemy Procrastination Thinking Worst
Those who succeed always reach far beyond formal deputation, take initiatives, and take the heat when things go awry. That’s true in the military in times of war, true for 200 person manufacturing firms, and true at giant automakers or software companies.
TOM PETERS

Initiatives Manufacturing Reach Reputation
The populations of most cities around the world continue to grow. The reasonspeople congregate in cities are various and complex, and the dawn of the digital age has not put much of adamper on the human urge to congregate.
TOM PETERS

Age Cities Congregate Digital
You are your projects!
TOM PETERS

Country Execution People Projects
David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERS

Copywriters Curiosity Subject Sun
Gandhi and Mandela and Churchill and JFK and Reagan and Thatcher and Sarkozy and Franklin and Washington set the tone to an incredible degree-their “personal style” was their “brand.” (“It” starts with personal style of the tip-top leadership team.
TOM PETERS

Degree Leadership Sorry Team
Success requires a persistent misreading of the odds.
TOM PETERS

Misreading Odds Persistent
The dominant culture in most big companies demands punishment for a mistake, no matter how useful, small, invisible.
TOM PETERS

Culture Mistake Punishment
The common wisdom is that … managers have to learn to motivate people. Nonsense. Employees bring their own motivation.
TOM PETERS

Common Motivation People
The company’s most urgent task is to learn to welcome, beg for, demand – innovation from everyone.
TOM PETERS

Demand Innovation Tasks
Swipe from the best, then adapt.
TOM PETERS

Business Innovation Innovative
As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
TOM PETERS

Halos Powerful Want
The best kept secret in the global economy today is this: When your service is AWESOME you get so stinking rich you have to buy new bags to carry all the money home.
TOM PETERS

Best Economy Home Secret Today
Have you set high standards in the past that make it clear what level of performance you demand?
TOM PETERS

High Levels Past Standards

I find digital content much easier and more rewarding to interact with on screen than printed on paper.

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I find digital content much easier and more rewarding to interact with on screen than printed on paper.

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