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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.

Seth Godin

Not adding value is the same as taking it away.
SETH GODIN

Adding Value Values
Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN

Time Waste Writing
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODIN

Attention Bigs Defend Time
If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
The cost of being wrong is less than the cost of doing nothing.
SETH GODIN

Insightful Inspiring Marketing
You don’t make art after you become an artist. You become an artist by ceaselessly making art.
SETH GODIN

Art Life Motivational
The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
SETH GODIN

Better Done Offense Problem Tables
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
SETH GODIN

Character Mind Squares
Art is a personal act of courage, something one human does that creates change in another.
SETH GODIN

Art Change Courage
The first rule of doing work that matters: Go to work on a regular basis.
SETH GODIN

Bases Firsts Matter
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
SETH GODIN

Emotional Organization People
Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
SETH GODIN

Circles Dream Outcomes
If you’re not the best in the world at what you do, then you have to get better.
SETH GODIN

Better Get World
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity

The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.

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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.

Related Topics

Popular Authors

More Seth Godin Quotes