A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODINThe purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
More Seth Godin Quotes
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
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Facts are irrelevant. What matters is what the consumer believes.
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Don’t find customers for your products, find products for your customers.
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If you hear my idea and dont believe it , thats not your fault its mine.
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If you’re not the best in the world at what you do, then you have to get better.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
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The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
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The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
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Set up a life you don’t need to escape from.
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
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Be relentlessly generous, without focusing on when it will come back to you.
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Playing safe is very risky.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN