At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODINWhere do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
More Seth Godin Quotes
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Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
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Quit or be exceptional. Average is for losers.
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Set up a life you don’t need to escape from.
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Making promises and keeping them is a great way to build a brand.
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Either you defend the status quo, or you invent the future.
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You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
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You don’t need more time in your day. You need to decide.
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If you wait until there is another case study in your industry, you will be too late!
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Own your dreams. There is no better way to make them happen.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
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As long as you want to please everyone, you won’t please anyone.
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Don’t create for the masses. Create for the people who are your kind of weird.
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
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Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODIN