You are who you go to lunch with! Break bread with cool and you will become more cool. Conversely: break bread with dull and well, you can figure it out.
Develop a respect and reverence for the principle of variation: the idea that the message ain’t in the mean, the mode or the median – it’s in the differences that occur throughout a population.
The principal reason, invariably, most “successful” giant companies rather quickly become also-rans, or just amorphous blobs on the competitive landscape, is their failure to re-tool in anything like a fundamental way. In fact,
![Tom Peters Quote - The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.](https://minimalistquotes.com/images/the-idea-of-intimately-entwining-with-customers-to.jpg)
