Today brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
TOM PETERSAll white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented.
More Tom Peters Quotes
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Excellent firms don’t believe in excellence – only in constant improvement and constant change.
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It doesn’t matter what product or service you’re offering; there is unlimited ability to improve the quality of anything.
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Leadership is about tapping the wellsprings of human motivation – and about fundamental relations with one’s fellows.
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You can’t think your way out of a box; you’ve got to act.
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The populations of most cities around the world continue to grow. The reasonspeople congregate in cities are various and complex, and the dawn of the digital age has not put much of adamper on the human urge to congregate.
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I find digital content much easier and more rewarding to interact with on screen than printed on paper.
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All business success rests on something labeled a sale, which at least momentarily weds company and customer.
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If your company has a clean-desk policy, the company is nuts and you’re nuts to stay there.
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We’re going to see leadership emerge as the most important element of business – the attribute that is highest in demand and shortest in supply.
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Don’t ‘tolerate’ mistakes. Embrace them!
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David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
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What is my personal strategy for the next 10 hours? Who can I talk with or what can I volunteer for to learn something new?
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To meet the demands of the fast-changing competitive scene, we must simply learn to love change as much as we have hated it in the past.
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If you love your company and love what you do, you will serve your customers better-period!
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Listen to Everyone. Ideas come from everywhere
TOM PETERS