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Not adding value is the same as taking it away.

Seth Godin

For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN

Changing Differences Life Matters
Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
Don’t find customers for your products, find products for your customers.
SETH GODIN

Business Customer Loyal Motivational
If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
SETH GODIN

Starting Strategy Used
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World
Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
SETH GODIN

Decision Mistakes Sweat
Art is a personal act of courage, something one human does that creates change in another.
SETH GODIN

Art Change Courage
Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
SETH GODIN

Elements Successful Two
The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
SETH GODIN

Emotional Organization People
People rarely buy what they need. They buy what they want.
SETH GODIN

Business Entrepreneur People
Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
SETH GODIN

Choices Pain Saying Yes
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
You don’t make art after you become an artist. You become an artist by ceaselessly making art.
SETH GODIN

Art Life Motivational

Not adding value is the same as taking it away.

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Not adding value is the same as taking it away.

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