You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
TIM COOKToday, we are pleased to announce the biggest advancement in iPhone.
More Tim Cook Quotes
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The longer the meeting, the less is accomplished.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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Android dominates the mobile malware market.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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The government should always be the one defending civil liberties.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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You can only do so many things great, and you should cast aside everything else.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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People are running huge enterprises off of hacking and stealing data.
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Excellence has become a habit.
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Apple is this great American company that could have only happened here.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOK