Never venture, never win!
SUN TZUWho wishes to fight must first count the cost
More Sun Tzu Quotes
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Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
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Who does not know the evils of war cannot appreciate its benefits.
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If the mind is willing, the flesh could go on and on without many things.
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One mark of a great soldier is that he fight on his own terms or fights not at all.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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Thus the expert in battle moves the enemy, and is not moved by him.
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Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.
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There are not more than five primary colours, yet in combination they produce more hues than can ever been seen.
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Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
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The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
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Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.
SUN TZU