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TIM COOKI don’t really think anything Microsoft does puts pressure on Apple.
More Tim Cook Quotes
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If you want me to do things only for ROI reasons, you should get out of this stock.
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I don’t really think anything Microsoft does puts pressure on Apple.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Apple Pay is forever changing the way we pay for things.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOK