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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.

Tim Cook

My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
TIM COOK

Against Business Doing Message Private Raed Read Stuff Value
Without encryption, you and I wouldn’t be able to do our banking online.
TIM COOK

Able Banking Encryption Online
I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOK

Company Deal Despise Going Life Politics Room Short Way
A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOK

Always Company Department Door Innovation Know Lot Sign Something
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
TIM COOK

Compare Confuse Goal Price Revenue Something
I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
TIM COOK

Business Company Complacency Customer Lulling Most Prominent Silicon Some Speak Successful Valley
And that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOK

Apple Creative Everyone Focus Future Push
Our message, to people around the country and around the world, is this: Apple is open.
TIM COOK

Apple Around Country Message Open People World
What makes Siri cool is she has a personality.
TIM COOK

Cool Has Make Personality Sir
The longer the meeting, the less is accomplished.
TIM COOK

Accomplish Less Longer Meeting
Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
TIM COOK

Computer Desire Everybody Have Most People Protect Scientist Themselves Want
My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
TIM COOK

Better Encryption Much Own Person Think View
Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOK

Base Business Country Different Forth Information People Person Product Very Watch
I learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOK

Company Focus Learn Life Well Personal Run
You are more powerful than you think.
TIM COOK

Energy More Positive Powerful Think
You can only do so many things great, and you should cast aside everything else.
TIM COOK

Aside Else Everything Great Many Only Thing

Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.

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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.

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Popular Authors

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