Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOKIt’s the privilege of a lifetime for me to work with the most innovative people on Earth.
More Tim Cook Quotes
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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The longer the meeting, the less is accomplished.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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We make the best phone, we don’t make the most phones.
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Excellence has become a habit.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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You are more powerful than you think.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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Our message, to people around the country and around the world, is this: Apple is open.
TIM COOK