Certainly some things that are very good can sometimes be used in a bad way.
TIM COOKIt’s the privilege of a lifetime for me to work with the most innovative people on Earth.
More Tim Cook Quotes
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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A great product isn’t just a collection of features. It’s how it all works together.
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What makes Siri cool is she has a personality.
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America is always stronger when we do things together.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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People are running huge enterprises off of hacking and stealing data.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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It is possible to be aware of God at all times.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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You are more powerful than you think.
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Let your joy be in your journey, not in some distant goal.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Our message, to people around the country and around the world, is this: Apple is open.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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The government should always be the one defending civil liberties.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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There’s something very dangerous happening in states across the country.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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I don’t really think anything Microsoft does puts pressure on Apple.
TIM COOK