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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.

Tim Cook

Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOK

Apple Change Culture Excellence Permit Special Think Unique Witness
If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
TIM COOK

Everybody Expected Keep Law Message Say
You want to be the pebble in the pond that creates the ripples for change.
TIM COOK

Change Create Pebble Point Ripple Want
The government should always be the one defending civil liberties.
TIM COOK

Always Covil Defend Government Liberty Shoul
We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
TIM COOK

Besides Better Found Lot Motive Profit Reason Thing Want World
Discrimination, in all its forms, is bad for business.
TIM COOK

Bsuienss Discrimination Form Nbad
The longer the meeting, the less is accomplished.
TIM COOK

Accomplish Less Longer Meeting
Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOK

Base Business Country Different Forth Information People Person Product Very Watch
The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
TIM COOK

Company Day Every Journey Largest Lesson Owner Person Saw
There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
TIM COOK

Action All Appropriate Course Feel Gut Intuition Live Particular Reliance Right Seem Times
Price is rarely the most important thing. A cheap product might sell some units.
TIM COOK

Cheap Important might Most Price Product Sell Some Thing Unit
Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOK

Area Creativity Discipline Innovation One Some Something Thing
So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
TIM COOK

Anyone Apple CEO Comfort Hear Own Privacy Someone Struggle Term Trade
A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOK

Always Company Department Door Innovation Know Lot Sign Something
So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
TIM COOK

Being Clear Consider Gay Gift Given God Greatest Let Proud
Security isn’t just a feature, it’s a base, it’s a fundamental, right.
TIM COOK

Base Feature Fundamental Just Right Security

It’s the privilege of a lifetime for me to work with the most innovative people on Earth.

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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.

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