Security isn’t just a feature, it’s a base, it’s a fundamental, right.
TIM COOKYou can only do so many things great, and you should cast aside everything else.
More Tim Cook Quotes
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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The government should always be the one defending civil liberties.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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You can’t have a back door that’s only for the good guys.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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You are more powerful than you think.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Apple is this great American company that could have only happened here.
TIM COOK