We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOKYou can only do so many things great, and you should cast aside everything else.
More Tim Cook Quotes
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An acorn would never brag about giving shade.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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I don’t really think anything Microsoft does puts pressure on Apple.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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What makes Siri cool is she has a personality.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Gaming has kind of evolved a bit. More people play on portable devices.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Nobody wants to buy sour milk.
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People are running huge enterprises off of hacking and stealing data.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOK