Buyers decide in the first eight seconds of seeing a home if they’re interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds.
BARBARA CORCORANAll the best things that happened to me happened after I was rejected. I knew the power of getting past no.
More Barbara Corcoran Quotes
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Don’t get cocky just because you’ve had a good run. You can lose your business as fast as you’ve earned it.
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I became a larger than life figure for one reason only. When you’re quoted in the ‘Wall Street Journal,’ the ‘New York Times,’ constantly as the expert in the business people assume you’re a lot bigger than you are. And then I had to run like hell to catch up with my own image.
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Home staging is no longer optional in this real estate market, it is a must!
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When you’re a big money earner and your husband isn’t, it makes you question how feminine you are. I felt I was less feminine than if I was a supporting wife, or a second fiddle, or ‘Mrs. Higgins.
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Confidence is overrated. It’s when we’re uncomfortable and looking for answers that we learn and grow the most.
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Taking chances almost always makes for happy endings.
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My mother’s genius was to put her finger on the gifts she saw in each of us, and make every one of us believe that that gift was uniquely ours.
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If you want to be noticed, dress the part.
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If your house has been on the market for more than four months, take it off the market and re-list it in two months as ‘new.’
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The story of my billion-dollar business starts like this. I borrowed $1,000 from a friend.
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I sat down and collected all of our eleven sales for the past six months and I added them all together and divided by eleven. I then took that average and presented it as the average price for a Manhattan apartment. The media ate it up.
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I was well motivated. What I wanted to do was work for myself. I had twenty two jobs before I started my business at the age of twenty three and I didn’t want one more boss telling me what to do. So I was motivated simply because I didn’t want a boss.
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In New York City, the meek don’t inherit the earth. The big mouth does.
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If you stand back and analyze the best way to do something, you’ll be standing there forever. Follow your gut and jump right in!
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If someone doesn’t fit in your company, you have an obligation to get rid of them, because you’re holding them back from excelling elsewhere.
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The most influential factor in selling a home is always price. Don’t build ‘wiggle room’ into the asking price. There’s a price war out there and you have to win it from the get-go.
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The worst that could happen is I lose my company and go back to being a waitress. I don’t think money’s a great aspiration for a lot of people that succeed. They they have other motivations that turn them on. And money was not one of mine.
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People imitate their leader. Lead by example.
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I gave up years ago on the concept that you could actually have balance in your life, I think it’s a phantom chase.
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A whopping 89 percent of buyers start their home search online. How your house looks online is the modern equivalent of ‘curb appeal.’
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I hadn’t learned to read by third grade, which wasn’t unusual for some kids. I knew something was wrong because I couldn’t see or understand the words the way the other kids did. I wasn’t the least bit bothered – until I was sent back to the second-grade classroom for reading help after school.
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So many people are good at starts and not so good at finishing.
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People want to do business with someone they like. If people like you, they’re going to want to do business with you. And if they don’t you’re going to have an almost insurmountable obstacle to overcome.
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Most great entrepreneurs I know are nothing like the other kids. They’re almost like tangent lines – those lines that seem to go nowhere. Nothing connects them, until they get out in the real world. Then they connect just fine.
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When you’re in business, if you have some sort of gimmick it’s a huge advantage.
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The best time to expand is when people are asleep at the wheel.
BARBARA CORCORAN